Revolutionizing retail: The synergy of AI and AR

Tejas Gajjar *

Engineering Department, Macy's Inc., United States.
 
Research Article
International Journal of Science and Research Archive, 2024, 13(02), 3944-3966.
Article DOI: 10.30574/ijsra.2024.13.2.2656
Publication history: 
Received on 23 November 2024; revised on 28 December 2024; accepted on 31 December 2024
 
Abstract: 
This research looks at how Artificial Intelligence (AI) and Augmented Reality (AR) technologies are changing the retail sector, emphasizing how they are changing customer experiences and operational efficiency. The study describes the breadth of AI and AR applications in personalizing customer interactions, streamlining inventory management, and improving supply chain operations through a thorough analysis of the body of existing literature and case studies.
From a methodological standpoint, the study evaluates the effects of integrating AI and AR in retail environments by combining quantitative data from industry reports with qualitative insights from expert interviews. Findings show that retailers using AI and AR technologies have made significant progress. Personalized recommendations have increased sales conversions by 35%, virtual try-ons powered by AR have reduced product return rates by 40%, and inventory and supply chain inefficiencies have significantly decreased. As a direct result of these technological connections, the study also shows a rise in consumer happiness and loyalty. The paper’s distinctive contribution is its comprehensive examination of the dual effects of AI and AR on retail’s operational and customer-facing facets. It provides a sophisticated grasp of how these technologies lead to significant operational improvements in addition to improving the shopping experience. In addition, the study points out important obstacles like data protection and expensive implementation costs, offering a fair assessment of the prospects for AI and AR in retail. The findings highlight how crucial it is for retailers to adopt these technologies if they want to prosper in a digitally driven market. They also offer recommendations for future research and implement tactics that will optimize the advantages of AI and AR in the retail industry.
 
Keywords: 
College Teaching; Startups; Assessment; Education; Reality; Future in Retail; Technology
 
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