Communication Strategies in Horizon 2020 Research Projects

Lucian Alexandru Onisei *

Independent researcher, Brussels, Belgium.
 
Review
International Journal of Science and Research Archive, 2024, 13(02), 2528–2531.
Article DOI: 10.30574/ijsra.2024.13.2.2429
Publication history: 
Received on 28 October 2024; revised on 04 December 2024; accepted on 07 December 2024
 
Abstract: 
Effective communication of complex scientific research is crucial for Horizon 2020 (H2020) projects, especially given the diverse audiences they must reach. This paper examines the strategies, challenges, and best practices for communicating H2020 project findings, with a particular focus on making technical information accessible to non-specialist audiences and emphasizing qualitative impacts.
Using case studies from projects like CHARMING, COSMIC, REDMUD, SULTAN, B5GMINTS, NEW-MINE, SOCRATES and DEMETER, this study demonstrates how interactive tools, digital platforms, and targeted engagement with policymakers and industry enhance public understanding and support for EU-funded research.
 
Keywords: 
Horizon 2020; EU Research Communication; Public Engagement; Scientific Communication; Non-specialist Audiences; Complex Information
 
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