Sustainable business model innovation in the pre-owned footwear industry

Vincensia Serenade *, Intan Mustika Jati and Natalin Yahya Nurfathin

International Business Management, Faculty of Law and Business Technology, Sugeng Hartono University, Ir. Soekarno 69, Dusun I, Madegondo, Grogol, Sukoharjo, Jawa Tengah, Indonesia.
 
Research Article
International Journal of Science and Research Archive, 2024, 13(01), 2556–2562.
Article DOI: 10.30574/ijsra.2024.13.1.1946
Publication history: 
Received on 03 September 2024; revised on 12 October 2024; accepted on 15 October 2024
 
Abstract: 
The fashion industry is a dynamic sector with high consumer demand. However, it faces pressing environmental challenges. To address these issues, the implementation of sustainable business models is necessary. This research aims to identify sustainable business innovation strategies in the secondhand footwear fashion industry to increase consumer awareness and behavior towards environmentally friendly products. By using a case study of Sepatu Thrift Singapura by Lix as a digital fashion business, this research seeks to find creative ways to make this business more environmentally friendly, attract consumers, and optimize online sales. The results highlight the importance of innovative marketing strategies, sustainable supply chain management, and the utilization of digital technology.
 
Keywords: 
Business Strategy; Sustainable Business Model Innovation; Financial Technology; MSMEs
 
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