ISSN Approved Journal || eISSN: 2582-8185 || CODEN: IJSRO2 || Impact Factor 8.2 || Google Scholar and CrossRef Indexed
Fast Publication within 48 hours || Low Article Processing Charges || Peer Reviewed and Referred Journal || Free Certificate
Strengthening the competitive advantage of MSME actors through the human resources competency development program (skill, knowledge and attitude)
Management Study Program, Faculty of Social Science, Universitas Pembangunan Panca Budi, Indonesia.
Research Article
International Journal of Science and Research Archive, 2024, 13(02), 186–192.
Article DOI: 10.30574/ijsra.2024.13.2.2119
Publication history:
Received on 24 September 2024; revised on 30 October 2024; accepted on 02 November 2024
Abstract:
This research focuses on strengthening the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) through human resource competency development programs, which include three main aspects: skills, knowledge, and attitudes. The purpose of this study is to identify the positive impact of human resource development programs on the competitiveness of MSME actors in an increasingly dynamic market. In the context of globalization and digital transformation, adaptability and innovation are crucial elements that support the growth of MSMEs. This study uses a quantitative method with a survey of 100 MSME actors from various economic sectors, and qualitative through in-depth interviews with business actors and HR development program organizers. The results of the study show that practical skills training, increasing business knowledge, and forming a positive attitude significantly improve the competitiveness of MSMEs. MSMEs that participate in human resource development programs tend to be more innovative in terms of products and services, have more efficient management, and are better able to face market challenges compared to those who do not. In particular, the aspect of proactive attitude and openness to change strongly supports the adaptation of digital technology in business management. Thus, this study recommends the implementation of a holistic human resource development program as one of the strategies to strengthen the competitiveness of MSMEs in the domestic and global markets.
Keywords:
Competitive Advantage; MSMEs; Human Resource Development; Skill; Knowledge; Attitude
Full text article in PDF:
Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
