Mystics as a new trend in the Belarusian tourism industry: Tourists’ motivation and experience

Litvin Valeryia *

Faculty of Management, Department of Tourism Management, Zhengzhou University, Zhengzhou, China.\
 
Review
International Journal of Science and Research Archive, 2024, 12(01), 882–893.
Article DOI: 10.30574/ijsra.2024.12.1.0877
Publication history: 
Received on 10 April 2024; revised on 20 May 2024; accepted on 23 May 2024
 
Abstract: 
Mystical tourism has gained prominence in the Belarusian tourism industry, attracting a growing number of tourists seeking unique and transformative experiences. This research article explores the emergence of mystics as a new trend in Belarusian tourism and investigates the motivations and experiences of tourists engaging with mystical activities and destinations. Using a mixed-methods approach, including qualitative interviews and quantitative surveys, data was collected from a diverse sample of tourists visiting mystical sites in Belarus. The study reveals that tourists are driven by various motivations, such as spiritual curiosity, personal growth, cultural exploration, and the quest for authentic experiences. Furthermore, the research uncovers the transformative nature of engaging with mystics, as tourists reported heightened spiritual well-being, increased self-awareness, and a deeper connection to the local culture and history. These findings emphasize the need for the development mystical tourism offerings.
 
Keywords: 
Mystical tourism; Belarus; Tourist motivation; Tourist experience; Niche tourism
 
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