Empowering voices, shaping futures: digital storytelling for sustainable transformation

Sascha H Funk *

Head of Media Studies, Faculty of Journalism & Mass Communication, Thammasat University, Bangkok, Thailand.
 
Review
International Journal of Science and Research Archive, 2024, 13(01), 1345–1359.
Article DOI: 10.30574/ijsra.2024.13.1.1827
Publication history: 
Received on 18 August 2024; revised on 26 September 2024; accepted on 28 September 2024
 
Abstract: 
Digital storytelling has emerged as a powerful tool for advocating sustainability and driving social change, particularly in the diverse and rapidly developing context of Asia. This paper explores the transformative potential of digital storytelling in promoting sustainable practices across the region. By analyzing successful campaigns and case studies, the research examines how various storytelling formats and platforms effectively engage audiences, raise awareness of critical sustainability issues—such as climate change, pollution, and biodiversity loss—and inspire action towards positive change.
The study delves into the capacity of digital storytelling to amplify marginalized voices, foster empathy, and mobilize collective action. It investigates the crafting of narratives that resonate with diverse Asian cultures, effectively communicate complex issues, and motivate behavior change. The role of local communities and indigenous knowledge in shaping authentic and relevant narratives is also explored, emphasizing the importance of inclusivity and cultural sensitivity.
Additionally, the paper addresses ethical considerations and challenges associated with digital storytelling for advocacy. It emphasizes responsible and inclusive storytelling practices that empower communities while safeguarding participants' rights and well-being. By providing insights into effective strategies and ethical guidelines, this research equips communicators and changemakers with the tools to harness the power of digital storytelling for a more sustainable future in Asia.
 
Keywords: 
Digital storytelling; Sustainability; Asia; Environmental communication; Social change
 
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