The effect of artificial intelligence on the effectiveness of the recruitment process in startup companies

Ronny Trian Surbakti *

Vocational Program, Parahyangan Catholic University, Indonesia.
 
Research Article
International Journal of Science and Research Archive, 2024, 13(01), 250–256.
Article DOI: 10.30574/ijsra.2024.13.1.1491
Publication history: 
Received on 05 July 2024; revised on 12 August 2024; accepted on 15 August 2024
 
Abstract: 
As you already know, the recruitment process is an essential function of HR that will directly influence your organizational triumph. Conventional recruitment is often done via manual screening that can be time- and money-consuming, biased. Recruiting drives growth and competitiveness in the fast-moving world of start-ups, so it is vital that recruitment be executed quickly! In addition, recently, a new trend of employing Artificial Intelligence (AI) in recruitment has been introduced as a game changer. This research on how AI influences the potential success of recruiting in start-up context. The study uses a quantitative design Partial Least Squares Structural Equation Modelling (PLS-SEM) is utilized for analyzing the data. Findings indicate that incorporating AI significantly boosts efficiency, reduces cost per hire in both monetary and time aspects (leading to decreased time spent by recruiters on task handling), and enhances Hire Quality & Candidate Satisfaction in the recruitment process. While casting light on a relatively under-researched area, this paper also makes suggestions for HR practitioners and start-up managers who are contemplating the acquisition of AI technologies within their recruitment processes.
 
Keywords: 
Recruitment; Artificial Intelligence; Start-up Companies; Effectiveness; Human Resources
 
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